E-commerce is moving into the mainstream across nearly every major product category. The disruptions caused by COVID-19 have only accelerated this trend, continually driving consumers towards the ease and convenience of online transactions. While traditional brick and mortar retailers have had to adapt quickly to massive shifts in demand, even E-commerce players must manage an unprecedented increase in volume and customer expectations.
To make the most of this situation, E-Commerce companies must leverage new customer relationships by transforming raw data into insights and tangible opportunities. Instead of applying guesswork and store-based models to your online business, you can uncover new consumer insights about omnichannel customers and open new pathways to growth.
Key Challenges &
The core challenges facing retailers today are directly tied to an understanding of their customers. Customers have convenient access to millions of products in the palm of their hand. They can quickly and independently check prices, compare offers, read and share reviews, and make recommendations. Each customer’s unique activities on your website hold the key to unlocking the power of their future purchasing patterns, opening the door to an effective personalized promotion and engagement strategy.
VectorScient offers the following solutions, optimized for E-commerce retailers