Marketing Channel attribution and its impact on Predictions Based on the type of industry, you must be using Marketing channels that are believed to be the most effective. For E-Commerce or Retail based businesses, the most popular Marketing...Keep Reading
Customer Personas and Contexts in which they are used In the context of Customer persona, creating a Persona can be defined as profiling a person with what his/her buying interests and motivations are. Is Persona applicable only in one...Keep Reading
Hyper-Targeting: a key component of Predictive Marketing Campaigns One of the key aspects of a Marketer is to be able to target a specific group of individuals when running Promotions or Campaigns. Hyper-Targeting is a technique to identify...Keep Reading
Have you heard about Predictive Marketing Campaigns? Are you an E-Commerce or Retail Marketer who runs Email or Catalog campaigns for your Organization? Are you looking to increase your revenue? I bet, you must have tried many ways to accomplish...Keep Reading
Schedule a demo today.
Explore tools designed specifically for your growing business.