November 2020
Predictive Analytics: 3 Things You Should Know
Predictive Analytics: 3 Things You Should Know Many organizations make decisions based on historical data. In fact, Trend Analytics form the bedrock of all Business Intelligence tools. Businesses spend enormous resources in building Data Warehouses that house historical data. Executives...
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Predictive Marketing 1.4: Life Time Value
"Customer Life Time Value" Also Known As "CLV" In this blog series in previous posts, we have reviewed the importance of Hyper-targeting, Channel attribution, Personas, and contexts. Today, let's review how CLV plays a key role and what are the...
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Data Strategy for Predictive Marketing Campaigns
Data Foundation for wider Marketing Outreach You need a strong data foundation to support your Marketing outreach. Predictive Customer Segmentation is one of the most effective tools available, to precisely target prospective customers. Predictive Customer Segmentation needs rich data. To...
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