Big Data
3 ways data quality impacts Predictive Analytics
3 ways data quality impacts Predictive Analytics The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having...
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How to take advantage of AI
How to take advantage of AI: 4 signs you’re ready to make the jump Predictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of their existing customers. Why? AI driven campaigns...
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Does MailChimp Really Know Your Customer?
“A place for everything, everything in its place” – Benjamin Franklin As the above quote goes, we have many solutions/products offering and operating in various niche areas even within the same business function and within the same industries. However,...
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Predictive Analytics: 3 Things You Should Know
Predictive Analytics: 3 Things You Should Know Many organizations make decisions based on historical data. In fact, Trend Analytics form the bedrock of all Business Intelligence tools. Businesses spend enormous resources in building Data Warehouses that house historical data. Executives...
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Data Strategy for Predictive Marketing Campaigns
Data Foundation for wider Marketing Outreach You need a strong data foundation to support your Marketing outreach. Predictive Customer Segmentation is one of the most effective tools available, to precisely target prospective customers. Predictive Customer Segmentation needs rich data. To...
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Predictive Marketing: 1.3 – Channel Attribution
Marketing Channel attribution and its impact on Predictions Based on the type of industry, you must be using Marketing channels that are believed to be the most effective. For E-Commerce or Retail based businesses, the most popular Marketing...
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Predictive Marketing: 1.2 – Personas & Contexts
Customer Personas and Contexts in which they are used In the context of Customer persona, creating a Persona can be defined as profiling a person with what his/her buying interests and motivations are. Is Persona applicable only in one...
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Predictive Marketing:1.1 Hyper-Targeting
Hyper-Targeting: a key component of Predictive Marketing Campaigns One of the key aspects of a Marketer is to be able to target a specific group of individuals when running Promotions or Campaigns. Hyper-Targeting is a technique to identify...
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Predictive Marketing Campaigns: 1.0 – Let’s peek!
Have you heard about Predictive Marketing Campaigns? Are you an E-Commerce or Retail Marketer who runs Email or Catalog campaigns for your Organization? Are you looking to increase your revenue? I bet, you must have tried many ways to accomplish...
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Data is Omnipresent
With the explosion of Social Media channels, even small businesses are capturing large volumes of data. We hoard terabytes of data, but is there something valuable in it? The clutter is mind boggling. A “Big Data” project seems...
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