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The missing link between Marketing Strategy and Execution.
Marketing 101 principles: Right Product, Right Promotion, Right Timing. As a marketing leader, you are not here to learn anything you’re already aware of. You are adept as a marketer with a good understanding of the business objectives, rationale, and...
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The 6 Dimensions of Customer Understanding
Understanding your customers is imperative to business growth. The direct impact is on the increased click through rates, sales and net promoter scores. These are the 6 dimensions through which...
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5 e-commerce business challenges
5 e-commerce business challenges AI driven personalized marketing can solve One of the biggest challenges for a marketer is implementing an effective personalized campaign—one that fits not just a target demographic, but their unique set of customers. But personalized marketing spans a vast...
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