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Marketing Performance Estimator for E-Commerce
The Marketing Performance Estimator is designed for business leaders responsible for running profitable e-commerce businesses. With just a few simple inputs, the estimator can help you identify which aspects of...
Keep ReadingThe missing link between Marketing Strategy and Execution.
Marketing 101 principles: Right Product, Right Promotion, Right Timing. As a marketing leader, you are not here to learn anything you’re already aware of. You are adept as a marketer...
Keep ReadingThe 6 Dimensions of Customer Understanding
Understanding your customers is imperative to business growth. The direct impact is on the increased click through rates, sales and net promoter scores. These are the 6 dimensions through which...
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