PredictAlly™ for
Panel Management

Solutions built for market research-based online panel operations

Why is Panel Management important?

CPG and DTC brands are always hungry for qualitative insights around their consumers, and online panels remain one of the best ways to gain valuable perspective on the interests and needs of targeted consumers. When a business commissions a consumer survey, it falls on the online panel operations industry to deliver—with quality, speed, and in a cost-effective way. 

In an increasingly crowded market, panel operators need the tools to help them stand out. With so many alternatives to panel sharing platforms, VectorScient’s AI-based solutions can help panel operators meet challenging customer demands while ensuring their operations pipeline remains highly competitive, organized, and optimized on costs. 

The Challenge we see

Online panel operators inevitably recruit thousands—if not millions—of individual panelists in various niche areas over time. Meeting your client’s survey expectations with speed, quality, and efficiency requires a deep understanding of the panelists inside and outside your pipeline.

Without those insights, panel operators invariably face increased acquisition costs, increased dependence on vendor completes and the need for greater panelist incentives—all direct contributors to lower margins and lost revenue potential. 

The VectorScient Solution

PredictAlly™ for Panel Operations Management analyzes each panelist for their survey activity profile, survey topics attempted, clicked, completed, etc. It also analyzes the quality of active engagement and performs incentive redemption analysis to derive a panelist’s motivation to take a survey.

Using PredictAlly™, we can help you predict a panelist’s likelihood to respond or complete a given survey, as well as understand how many incentive points you should allocate to make a complete more certain.

Solution Components

PredictAlly™ provides carefully vetted insights via two distinct paths:

Effective tactical
marketing execution

See More

Strategic insights
and measurement

See More

Predictive recommendations for tactical survey sampling

Predictive likelihood of
each survey respondent

Dynamic incentive
points to offer

Incentive elasticity
by market

A strategic compass for gauging the holistic
performance of panel management

Panelist Performance Dashboard

A visualization dashboard tracking all KPIs to help you determine the overall health of your panel management business. By evaluating the cost impacts of acquiring new panelists and providing useful incentives, you can measure overall completion rates from in-house panelists and reduce your dependency on external vendors, effectively maximizing your margins.

Get started now

Internal Completes

Strength of in-house panelists in meeting demand.

Get started now

Panelist Lifetime Value

Panelist Lifetime Value measures panelist value over time and compares it to historical benchmarks. This helps you understand which panelist segments are not delivering maximum value and where they may be falling short.

Get started now

Panelist Churn

Panelist Churn shows the rate of inactivity and measures the churn of the panelists over time, comparing those data points to historical benchmarks. This helps you gauge whether panelists are engaged with the right surveys at the right time, in addition to providing actionable insights to help you reduce panelist churn.

Get started now

Schedule a demo today.

Explore tools designed specifically for your growing business.