These are strange times for retail. Every retailer is dealing with unprecedented disruptions to their business, and a new reality has emerged nearly overnight—customers are seeking to-the-home deliveries across every imaginable product category, accelerating the need to boost online retail capabilities.
In order to generate revenue and capture growth, retailers must transform any information they can glean about their customers into tangible opportunities for their business. The key to renewed growth lies in the discovery of new insights about your customers.
Developing predictive
customer recommendations
Optimizing product
and promotion
recommendations
Realizing desired channel
effectiveness and ROI
Key Challenges &
Opportunities
The core challenges facing retailers today are linked directly to an understanding of the customer. Customers have access to millions of products from the palm of their hand. They can check prices, compare offers, read and share reviews, and make recommendations across dozens of channels in just minutes. Navigating this flood of information and data is essential to retail success, making it critical to understand the customer at the intersection of product, marketing, and merchandising.
A customer’s unique activities on your website hold the key to unlocking the power of their future purchasing patterns. Their data opens the door to personalized promotion and engagement strategies that make a real difference.
Solution Areas
VectorScient offers the following solutions, optimized for omni-channel retailers
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