December 2020

3 ways data quality impacts Predictive Analytics

BY Suresh Chaganti Dec 28, 2020

3 ways data quality impacts Predictive Analytics The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having...

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How to take advantage of AI

BY Suresh Chaganti Dec 21, 2020

How to take advantage of AI: 4 signs you’re ready to make the jump Predictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of their existing customers. Why? AI driven campaigns...

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5 e-commerce business challenges

BY Veda Konduru Dec 14, 2020

5 e-commerce business challenges AI driven personalized marketing can solve One of the biggest challenges for a marketer is implementing an effective personalized campaign—one that fits not just a target demographic, but their unique set of customers. But personalized marketing spans a vast...

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Does MailChimp Really Know Your Customer?

BY Veda Konduru Dec 7, 2020

“A place for everything, everything in its place” – Benjamin Franklin   As the above quote goes, we have many solutions/products offering and operating in various niche areas even within the same business function and within the same industries. However,...

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