Predictive Email Marketing
3 ways data quality impacts Predictive Analytics
3 ways data quality impacts Predictive Analytics The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having...
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How to take advantage of AI
How to take advantage of AI: 4 signs you’re ready to make the jump Predictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of their existing customers. Why? AI driven campaigns...
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Does MailChimp Really Know Your Customer?
“A place for everything, everything in its place” – Benjamin Franklin As the above quote goes, we have many solutions/products offering and operating in various niche areas even within the same business function and within the same industries. However,...
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