Machine Learning

3 ways data quality impacts Predictive Analytics

BY Suresh Chaganti Dec 28, 2020

3 ways data quality impacts Predictive Analytics The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having...

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How to take advantage of AI

BY Suresh Chaganti Dec 21, 2020

How to take advantage of AI: 4 signs you’re ready to make the jump Predictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of their existing customers. Why? AI driven campaigns...

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Does MailChimp Really Know Your Customer?

BY Veda Konduru Dec 7, 2020

“A place for everything, everything in its place” – Benjamin Franklin   As the above quote goes, we have many solutions/products offering and operating in various niche areas even within the same business function and within the same industries. However,...

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Predictive Analytics: 3 Things You Should Know

BY Suresh Chaganti Nov 23, 2020

  Predictive Analytics: 3 Things You Should Know   Many organizations make decisions based on historical data. In fact, Trend Analytics form the bedrock of all Business Intelligence tools. Businesses spend enormous resources in building Data Warehouses that house historical data. Executives...

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Predictive Marketing 1.4: Life Time Value

BY Veda Konduru Nov 16, 2020

"Customer Life Time Value" Also Known As "CLV" In this blog series in previous posts, we have reviewed the importance of Hyper-targeting, Channel attribution, Personas, and contexts. Today, let's review how CLV plays a key role and what are the...

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Predictive Marketing: 1.3 – Channel Attribution

BY Veda Konduru Oct 26, 2020

  Marketing Channel attribution and its impact on Predictions Based on the type of industry, you must be using Marketing channels that are believed to be the most effective.   For E-Commerce or Retail based businesses, the most popular Marketing...

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Predictive Marketing: 1.2 – Personas & Contexts

BY Veda Konduru Oct 19, 2020

  Customer Personas and Contexts in which they are used In the context of Customer persona, creating a Persona can be defined as profiling a person with what his/her buying interests and motivations are. Is Persona applicable only in one...

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Predictive Marketing:1.1 Hyper-Targeting

BY Veda Konduru Oct 12, 2020

  Hyper-Targeting: a key component of Predictive Marketing Campaigns   One of the key aspects of a Marketer is to be able to target a specific group of individuals when running Promotions or Campaigns. Hyper-Targeting is a technique to identify...

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Predictive Marketing Campaigns: 1.0 – Let’s peek!

BY Veda Konduru Oct 5, 2020

Have you heard about Predictive Marketing Campaigns? Are you an E-Commerce or Retail Marketer who runs Email or Catalog campaigns for your Organization? Are you looking to increase your revenue? I bet, you must have tried many ways to accomplish...

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Machine Learning

BY Veda Konduru Sep 21, 2020

Introduction to Machine Learning. At its core, Machine Learning attempts to mimic a human brain’s functioning in terms of decision making. Humans are excellent with cognitive intelligence, while machines are good with speed. Machine Learning is about matching cognitive intelligence...

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